Tuesday, October 29, 2013

What is Pinterest and how can it help you as a social media tool? What other new social media tool would you find beneficial?

        Pinterest is photo sharing online pin board website. It is a great idea generator and online organizer. You may upload varies photos you find on the web or from personal collection, as well as like or pin other users photos. It is easy to set up an account, not much information is needed. Once the user get started the instructions are basic and straightforward.unlike most social media websites, Pinterest is purely photo sharing, no conversing necessary. For organization purposes, you create boards with specific category features and search. There has been a recent rise in Pinterest for wedding planning, meal preparation, and herbal gardening.
        I am not a early adaptor on new and  trending social media tools, but I do find CardMunch very beneficial. CardMunch part of LinkedIn (another very useful social media website), it is a mobile business card  transcription service. It is a quick easy way to save and reconnect with a fellow professional. This is also a great organization tool for people who are constantly exchanging business cards. Not only does it stores the contact information in your LinkedIn, but it saves you the time of searching and sending a friend request online!

Monday, October 14, 2013

What is Klout score? Describe its value to you

         Klout.com is a website that measures your score of social media influence.It's the analytic of social media networks! No matter what social media source, whether it is Facebook, twitter, Instagram, LinkedIn, and even Blogger. Klout recognizes your power to influence by your involvement in social networking and ability to gain the interest of followers. As a registered member of Klout, you will receive a rank between 1- 100, to indicate your score.
         Klout can personally be of value to me and any social media users. Businesses and recruiters are constantly searching the web for potential employees. The time and passion that I invest into blogging and tweeting can be accounted for. Employers will see that not only am I involved and connected to my environment, but they will also see the power of influence I have to initiate awareness or change. They say a picture is worth a thousand words, well so is 140 characters. Receiving recognition for something I do in my leisure time can be of great value when it is put to good use. Maintaining a high Klout Score can eliminate potential competitors if used effectively.

Wednesday, October 9, 2013

What community service project have you been a part of and how did you contribute?

         
            Along with pursuing a dual major and minor, I am also the Vice President of the second largest student run organization on campus. The Multi-Cultural Council, MCC, is a student organization that serves as a liaison between the Student Government Association and other registered student organizations comprised of underrepresented groups. Organizations under the Multi-Cultural Council: Asian Student Organization (ASO) Association of Black Collegians (ABC) Human Relation Programming Council (HRPC) International Student Organization (ISO) Muslim Student Association (MSA) National Society of Black Engineers (NSBE) Organization of African and Caribbean Students (OACS) Organization of Latin American Students (OLAS) Trigon, and Women Today. The MCC host a variety of social and service events. The latest community service events that MCC has partaken in were the Coastal Clean-Up, down at Lake Erie's Presque’s Isle. Basically I collected trash and waste along the coast of the lake. Next weekend I am actually going to dedicate my time and creative chants to the selected corners of Erie, to go "canning" for THON. THON is the largest student run philanthropy in the world, and it is run by my peers, Penn State students!! THON raises money and awareness for pediatric cancer, giving children more birthdays. It is an honor and a pleasure to contribute to, and I can not wait to bundle up and get the can shaking.
 



What is CSS? Describe a topic in your major to show your knowldge.

          
       Cascading Style Sheet, CSS, for short, is a style/design sheet used to format a hyper text markup language, html, and document. We have recently experimented with CSS in Dreamweaver.
       As mentioned in my earlier blogs, I major in International Business and Marketing. The topic I will like to elaborate on is what determines market attractiveness. As a marketer you have to take different aspects into perspective before pursuing a potential marketing opportunity.
        A few key factors to consider are: Growth- rate, ease of entry, number of competitors, market fragmentation, market demand, and purchasing power of customer. Of course there are many more factors to consider before actually entering a market. Below is the the PLC, Product Life Cycle. Knowing where the opportunity gap is on the scale is the key to launching a new differentiated product. Experienced marketers may agree that the best time to enter a new market is between the introduction and growth stage. This is the stage where the innovators and early adapters, these are your lead users, the ones to watch


http://www.notesdesk.com/notes/marketing/product-life-cycle-plc/